MISSION: KCBI Exists To Be A Discipleship Force In Texas And Beyond
Interesting Facts About Christian Radio
- Contemporary Christian has grown steadily since 2022, up as much as 26% in key demographics
- Contemporary Christian radio format is the fastest growing format in America with a 49% positive share change
- Christian AC listeners are more likely to have household incomes of over $75k compared to listeners of other radio formats
- Christian AC listeners have a 33% higher Time Spent Listening compared to other formats
- Advertisers benefit from a 'halo effect' when they become associated with the family-friendly Christian format.
- Listeners age 12 and up spend an average of 9 hours per week with Christian/gospel radio programming formats.
About 90.9 KCBI FM
Format: Contemporary Christian Power: 100,000 watts Market: Dallas-Fort Worth & North Texas Potential Audience: More than 8,000,000 people KCBI's listeners are looking for businesses that share their values. Your affiliation with KCBI is like a trusted friend, and listeners trust the messages they hear on KCBI. KCBI has an intimate connection with your target audience. KCBI is by far the most cost-effective media source for reaching Christians across North Texas.
Learn MoreKCBI's Impact
KCBI 90.9 — Dallas/Fort Worth Metroplex
With 100,000 watts, KCBI reaches a potential audience of more than 8 million people. KCBI is America's leading station committed to Christian music and teaching programs, with nearly 400,000 listeners each week in North Texas.
KCBI 102.5 — North Texas/Southern Oklahoma
Celina, Princeton, Melissa and Anna, all part of the Dallas-Fort Worth metroplex, were the numbers 1, 3, 4 and 5 fastest-growing U.S. cities with populations of 20,000 residents or more from mid-2024 to mid-2025, according to population estimates released by the U.S. Census Bureau. Reaching 1.4 million people.
KCBI 92.9 — Waco/Temple
Waco and Central Texas are experiencing significant growth, driven by their strategic location within the booming “Texas Triangle” megaregion connecting Dallas-Fort Worth, Austin, Houston and San Antonio. KCBI’s 50,000-watt voice covers the entire region, reaching over 580,000 people.
About Dallas-Fort Worth
- It is the fourth-largest radio market in the nation: population – more than 8 million
- DFW is experiencing explosive growth: in 2025, DFW was the fastest-growing metro in the nation. The estimated addition of 177,922 residents in DFW from July 1, 2023 to July 1, 2024, translated to a population increase of about 487 per day.
- For years, Dallas has been among the nation's top ten fastest growing metros
- DFW is home to more than 10,000 company headquarters, the largest concentration of corporate headquarters in the nation
- Well over one-third of the DFW population is open to the Bible and is likely to be interested in Bible teaching
- DFW is home to 2.5 million Bible-minded people
The world is coming to North Texas, and KCBI is prepared to serve them!
The characteristics and values of a KCBI listener are:
KCBI Demographics
Age Cell Composition (AQH Persons)
KCBI's Core Values
We believe KCBI is a movement of God to communicate the good news of Jesus' love & transforming power.
KCBI's All Teaching Channel
KCBI's All Teaching Channel is an on-demand media platform and remains committed to offering Words of Hope found only in the Bible from the nation's top Bible teachers. When listeners use the KCBI mobile app or listen online, they can listen to their favorite Bible teacher whenever they want!
Learn MoreWhat Business Impact Partners Are Saying
'I cannot say enough about the team at KCBI. We have been swamped with business because they reach so many wonderful Christian Listeners.'
-Holly Haggard, Fellowship Home Loans
'KCBI is the perfect radio station. We really enjoy working with everyone at the station, and we love serving the listeners as our clients.'
-Randy Martin, IRSProb.com
'We have been part of the KCBI family since 1980, as Business Impact Partners. It has been a blessing to meet and work with so many of the wonderful listeners of this radio station.'
-Steve Andersen, Centennial Roofing
'KCBI has been a lifeline to the ministry of Preborn and has gone above and beyond our expectations. The listeners of KCBI have shown that they care about life and the cause of the unborn by helping to literally save thousands of babies lives! Thank you to the amazing staff and KCBI family!! You are giving more than just life, you are giving love!'
-Sarah Wagner, Preborn
KCBI is by far the most listened to station in America featuring music and teaching and consistently ranks in the top 10 among all non-commercial religious stations.
Listen NowWebsite
Traffic to the KCBI website has been increasing exponentially as more and more listeners are drawn to blogs, events, giveaways and more information about what they hear on-air. With options to listen to the all-music and all-teaching channels online as well, the KCBI home page accrues thousands of daily visitors.
15k+ impressions/month
Mobile App
For iOS and Android
The KCBI mobile app puts hope and encouragement just one tap away for thousands of listeners each day. With a clean, easy-to-use design and reliable performance, the app makes it simple to stream live radio, access on-demand Bible teaching, and stay connected wherever life takes you.
The app has been downloaded over 50,000 times and serves more than 20,000 listening sessions each week, with more than 150 new downloads weekly. It reaches users in all 50 states and more than 130 countries around the world, including places like Zambia, South Korea, Iran, and Israel!
Social Media
KCBI has a very active and engaged following on social media, particularly Facebook. Our followers love to join in conversations, answer questions, and engage with content through liking, commenting and sharing.
Facebook | 90.9 KCBI FM
35K followers, 1000-1200 impressions/post
X/Twitter | @KCBI
2.5K followers
